Traditional brick-and-mortar stores can still benefit from smart marketing tactics. Discover which time-tested strategies are worth keeping and how to adapt them for the digital age.
Brick and Mortar Marketing might seem like a thing of the past. Direct mail? We all know that lives in the recycling bin... But, are there some techniques from decades past that are worth sticking with in our modern world?
Brick and Mortar refers to "a physical presence of an organization or business in a building or other structure". Picture a high street, riddled with businesses and overrun by foot traffic. Before the internet boom, this is how virtually all business had to run. Now, however, thanks to digitalization and the rise of SAAS and service based businesses, there's little for a physical location. In some cases even, there's little need for a physical product!
While you might not have a physical store or physical product, it's likely that many of these techniques (if tweaked a little) can help generate more sales for your business. Let's take a look at how you might alter these for the modern, digital world:
If there's one thing we've learned this year, it's that online business is paramount to modern success. In the UK, physical stores have been closed for months at a time, and while customers will likely return once CoVID fades, it's unlikely that our online consumer habits will die fast. Part of innovating for the future involves taking what worked in the past, and adding some modern flare. Brick and Mortar isn't quite dead, it's just changing.
With a fast-moving field such as social media, staying up-to-date on new platform features, tools, and phrases is important to your relevance online and your efficiency in your role. Here's how to grow your SMM skills.
In this post, we'll show you how to set up your content publishing workflow, scheduling automation, and content approval workflow to help you shave hours off your SMM work week.
Content writing in the era of AI has changed, but for better or worse? We dive into content writing in the era of AI to explore its benefits and pitfalls in this post.
Are you a marketing agency owner looking to expand your business model? In this post, we'll explore 3 agency operating models you haven't of to generate more revenue for your business.
Are you looking to embed SMM software into your existing SaaS platform? Find out how easy it is to embed Cloud Campaign into your current ecosystem with this post!