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In short: We are presenting the 2027 Social Agency Awards, a new program that honors the agencies behind the best work in social media. There are twelve categories, every one is free to enter, and entries open November 1, 2026.
Most of the awards in this industry were built for brands and big budgets. Agencies win them sometimes, usually when a client's name is on the entry and the production spend is large enough to stand out. The agency's own work, the part that keeps a client for five years or turns around an account that was going nowhere, rarely gets a trophy of its own.
We have spent years working alongside agencies that manage social for their clients, and we think that work deserves its own stage. So we built one.
What the Social Agency Awards recognize
The Social Agency Awards celebrate the agencies that build audiences, deliver results, and keep clients for the long haul. Categories are built so that a two-person shop with a deep client roster is judged on the same terms as an established agency, and the entry asks about your work, not your headcount.
The 2027 program has twelve awards in three groups.
Agency Awards
For how an agency is built: its team, its client relationships, and the results they add up to.
- Small But Mighty: Best Small-Team Agency
- Pound for Pound: Best Agency at Any Size
- Clients for Life: Best Client Retention
- The Breakout: Best New Agency
- The Go-To: Best Industry Specialist
Campaign Awards
For a campaign or body of work that delivered for a client.
- The Scroll Stopper: Best Short-Form Video Campaign
- The Long Game: Best Content Series
- The Glow-Up: Best Account Turnaround
- Ahead of the Curve: Best Use of AI in Social
- The Local Legend: Best Work for Local Business
Top Honors
- Agency of the Year: Selected by the judges from all entrants
- The Crowd Favorite: People's Choice, decided by public vote
You can read the full criteria for each category on the awards page.
Key dates for the 2027 program
- Entries open: November 1, 2026
- Entry deadline: January 31, 2027
- Finalists announced: February 15, 2027
- Winners announced: March 15, 2027
Campaign entries can cover work published between January 1, 2026 and the entry deadline, so the work you shipped this year is eligible.
How entering works
Entering is simple. Choose the categories that fit your agency, tell the story of the work in your own words, and submit. You can enter as an agency, put forward a campaign, or both, and every category is free.
A few things we set up with agencies in mind:
- Your entry stays confidential. Entries are seen only by the judges. You decide what is shared publicly if you are named a finalist or winner, including whether to name your clients.
- Judged on the work, not the roster. A panel of industry veterans reviews every entry against published criteria. Boutique teams and solo operators are judged alongside larger shops on the quality of their work and client relationships.
- Something to share when you win. Finalists and winners receive badges and announcement assets ready for proposals, websites, and social, so the recognition works for you in the next pitch.
The how it works page walks through the process step by step, and the FAQ covers eligibility and the finer points.
Why Cloud Campaign is behind this
Cloud Campaign exists because of agencies. We build software for teams that manage social media for many clients at once, and the agencies we work with are some of the sharpest operators in marketing. Most of them are too busy delivering for clients to spend much time telling their own story.
The Social Agency Awards are our way of telling it for them. The program is free to enter, open to any agency that manages social for multiple clients, and run independently of whether an agency uses our software. Winning has nothing to do with the tools you use and everything to do with the work you do.
Know an agency that deserves it?
If you run an agency, put your agency in the running when entries open on November 1. If you know an agency doing standout work, you can nominate them and we will let them know.
Either way, we would love to see the work. Visit socialagencyawards.com to explore the categories and sign up for entry reminders.
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