Loomly vs Sprout Social vs Cloud Campaign: Which Social Media Platform Actually Scales With You?

Choosing the right social media management tool can feel like a balancing act. On one side, you have affordable options like Loomly that offer simple scheduling and collaboration. On the other, you have feature-rich platforms like Sprout Social that cater to enterprises—but at a premium price point.

Both serve different types of teams well, but what happens when you’re an agency trying to manage multiple clients at once? That’s where Cloud Campaign steps in as a stronger alternative.

Loomly at a glance

Loomly is positioned as a budget-friendly, easy-to-use platform. It was designed with small businesses, startups, and solo marketers in mind.

Strengths:

• A simple scheduling and content calendar that allows users to plan posts across multiple platforms.
• Helpful features like post ideas and optimization tips, which can inspire content or improve engagement.
• Built-in collaboration tools that allow teammates or clients to comment on and approve posts.
• Basic analytics to track performance and engagement trends.
• Integration with popular social platforms and ad managers.

Limitations:

• Analytics are basic compared to competitors and may not satisfy brands that require in-depth reporting.
• Limited scalability for agencies. While you can add users and accounts, the platform isn’t designed for large-scale client management.
• No permanent free plan, though it does offer a 15-day free trial.

Best fit: Loomly is best for small businesses or creators who want an affordable way to manage their content calendar and get basic collaboration without being overwhelmed by complex features.

Sprout Social at a glance

Sprout Social represents the other end of the spectrum: a premium tool aimed at larger companies and enterprise teams. Its feature set is robust and goes well beyond scheduling.

Strengths:

• Advanced analytics and reporting tools, including competitor benchmarking, that help teams track performance in detail.
• A Smart Inbox that centralizes messages, mentions, and comments from multiple social platforms, enabling faster response times.
• Social listening and sentiment analysis features that let teams monitor brand reputation and broader industry conversations.
• Strong integrations with CRMs, help desks, and other enterprise systems, making it a true hub for customer engagement.
• Collaboration workflows that support large teams with approval chains, task assignments, and permissions.

Limitations:

• Pricing starts at around $249/month per user, making it one of the most expensive options on the market.
• The per-seat pricing model adds cost quickly as teams expand. For agencies managing multiple clients, costs can spiral out of control.
• The platform’s depth and complexity can be overwhelming for smaller teams that only need scheduling and reporting.

Best fit: Sprout Social is well-suited for large organizations and enterprises that need deep analytics, social listening, and advanced integrations to manage customer engagement at scale.

Loomly is approachable and affordable, while Sprout Social offers enterprise-level tools at a steep price. But there’s a third option worth considering—especially if you’re running or growing an agency. Neither Loomly nor Sprout Social was built with multi-client scalability in mind. That’s why it makes sense to add Cloud Campaign into the conversation: it combines affordability with advanced collaboration features that agencies actually need.

Cloud Campaign at a glance

Cloud Campaign was designed specifically for agencies that need to manage multiple clients, scale their operations, and present a professional, branded experience. It strikes a balance between affordability and advanced capabilities by offering features tailored for agency workflows.

Strengths:

• Brand Workspaces: Each client has their own dedicated workspace for accounts, content libraries, approvals, and analytics. This keeps everything organized and secure.
• Unlimited users: Agencies can add as many team members, contractors, or clients as needed without paying for extra seats. This is a major cost advantage over Sprout Social.
• Unlimited social accounts: Each client workspace supports multiple social profiles, removing the restrictive per-channel fees of Loomly or the account caps of other platforms.
• White-labeling: Studio and Agency tiers include white-label dashboards and reports at no extra cost, allowing agencies to use their own logo, domain, and colors.
• Client collaboration: Clients can log into their own branded portal to approve content, leave feedback, and view reports—streamlining the approval and reporting process.
• Advanced scheduling: Tools like drip campaigns, evergreen queues, and post recycling make it easier to keep feeds active without constant manual effort.
• Customizable reporting: Agencies can automate client reports and demonstrate ROI in a clear, branded way.

Limitations:

• There is no permanent free plan, though a free two-week trial is available.
• For solo creators or very small businesses, the platform may feel more complex than necessary.

Best fit: Cloud Campaign is built for agencies that want to scale without worrying about user seats, account caps, or clunky approval processes.

Real-world verdict: which tool is right for you?

Each platform has its place, depending on the type of user:

• A small business or solo creator with a few accounts will find Loomly appealing. It’s affordable, simple, and covers the basics without overcomplicating things.
• An enterprise-level team that needs advanced reporting, social listening, and customer engagement features may justify Sprout Social’s high cost. For them, the platform’s analytics and integrations can provide real value.
• An agency managing multiple clients will see the clearest benefits from Cloud Campaign. With unlimited users, unlimited social accounts, client-specific workspaces, and white-label collaboration, it eliminates the financial and operational constraints of Loomly and Sprout Social. It’s the only one of the three designed to grow alongside an agency’s business model.