10 Sprout Social Alternatives to Consider

Sprout Social is a well-known social media management platform used by mid-size to enterprise teams. Its strengths lie in analytics, social listening, team collaboration, and approval workflows. However, its high price point and per-user fees often cause growing teams and agencies to seek other options.

If you’re exploring alternatives to Sprout Social, you’re likely looking for tools that offer similar features—such as scheduling, reporting, and collaboration—at a lower cost or with more flexible pricing. Whether you’re an agency, freelancer, or content team, this list includes options that meet a range of needs.

1. Cloud Campaign

How it compares to Sprout Social:
Cloud Campaign delivers the collaboration and reporting you expect from Sprout Social, but it goes further with AI tools, white-label client portals, and unlimited user access. Its pricing structure is friendlier for growing teams and agencies.

Key Features:

• Drag-and-drop visual content calendar
• Unlimited users and client workspaces
• Integrated Canva and AI Caption Writer
• White-label dashboards and reporting

Cons:

• Feature-rich, which may overwhelm solo users
• Higher-tier plans required for white labeling

Best For: Agencies, freelancers, and marketing teams managing multiple clients or brands.

2. Zoho Social

How it compares to Sprout Social:
Zoho Social offers a more budget-friendly option with CRM integration for teams already in the Zoho ecosystem. It lacks Sprout’s advanced social listening but covers scheduling and reporting well.

Key Features:

• Smart scheduling and bulk publishing
• CRM and lead integration
• Real-time monitoring tools

Cons:

• Limited social listening features
• Less intuitive design

Best For: Sales-oriented teams and existing Zoho users.

3. Hootsuite

How it compares to Sprout Social:
Hootsuite rivals Sprout in terms of integrations and scheduling power. However, it shares the downside of charging per user, making it a costly choice for growing teams.

Key Features:

• 150+ integrations
• Advanced reporting and analytics
• Unified inbox and approval workflows

Cons:

• Expensive for large teams
• Dated interface

Best For: Enterprise teams and organizations needing broad integration support.

4. Buffer

How it compares to Sprout Social:
Buffer is lighter and more affordable than Sprout. While it lacks advanced analytics and listening tools, it excels in usability and is perfect for lean teams.

Key Features:

• Simple content scheduling
• Team collaboration
• Performance tracking dashboards

Cons:

• Limited listening and reporting
• Fewer integrations

Best For: Creators, solopreneurs, and small teams.

5. Metricool

How it compares to Sprout Social:
Metricool emphasizes data and ad integrations. It’s not as collaborative as Sprout but excels in analytics and paid performance tracking.

Key Features:

• Comprehensive analytics
• Post and ad scheduling
• Smart links and UTM tracking

Cons:

• Weaker content collaboration tools
• Limited workflow automation

Best For: Marketers focused on data and ROI.

6. Statusbrew

How it compares to Sprout Social:‍
Statusbrew offers most of the same scheduling, publishing, inbox, and reporting features as Sprout Social but at a flat rate that includes multiple users. Unlike Sprout and Hootsuite, it doesn’t charge per user, making it a more scalable choice for agencies and multi-brand teams.

Key Features:

• Visual content calendar with bulk scheduling
• Unified inbox for comments, DMs, ad replies, and reviews
• 250+ KPIs with custom dashboards and label-based reporting
• External approval workflows (no client logins required)
• AI-powered moderation and automation (Premium plan)

Cons:

• AI and inbox automation only in Premium plan
• No influencer discovery tools
• Social listening requires Premium Plan
• SSO in Enterprise only

Best For: Agencies, mid-sized businesses, and teams managing multiple brands or clients who need collaboration, automation, and reporting without per-user billing.

7. CoSchedule

How it compares to Sprout Social:
CoSchedule offers marketing teams a robust calendar with task and campaign management. It’s better for internal team planning than external engagement.

Key Features:

• Unified marketing calendar
• Task assignments and campaign views
• Headline Analyzer tool

Cons:

• Limited social listening
• Fewer integrations than Sprout

Best For: Marketing departments and editorial teams.

8. Vista Social

How it compares to Sprout Social:
Vista Social is a newcomer offering similar features at a fraction of the cost. It lacks Sprout’s enterprise polish but covers most core functions.

Key Features:

• Scheduling, approvals, and AI tools
• Unified inbox
• Review and reputation management

Cons:

• Newer, smaller support ecosystem
• Some bugs reported with mobile app

Best For: Agencies and small businesses on a budget.

9. ContentCal

How it compares to Sprout Social:
ContentCal focuses more on internal collaboration and campaign alignment. It doesn’t offer Sprout’s analytics depth but is great for workflow planning.

Key Features:

• Team content collaboration
• Custom campaign tagging
• Approval workflows

Cons:

• Lacks robust analytics
• No deep listening or engagement tools

Best For: Content marketing teams.

10. Publer

How it compares to Sprout Social:
Publer is more focused on automation and content recycling than deep reporting. It’s affordable and gets the job done for simple scheduling needs.

Key Features:

• Post recycling and automation
• Built-in link shortening and watermarking
• Collaboration features

Cons:

• Basic analytics
• No listening tools or CRM integrations

Best For: Budget-conscious freelancers and teams.

Final Thoughts

Sprout Social is a feature-rich tool, but not every team can justify its cost or complexity. If you’re looking for a platform that offers powerful scheduling, strong collaboration, and more flexible pricing, Cloud Campaign is worth serious consideration.

From white-label client dashboards to unlimited users and built-in AI captioning tools, Cloud Campaign is a scalable, budget-conscious upgrade. Whether you're managing two brands or twenty, the right tool can save time, increase client satisfaction, and drive stronger results.