CloudStudio
Done-for-you, client-ready social content from start to finish
CaptionAI Writing Assistant
Automatically generate social media captions with CaptionAI.
AI Social Inbox
Create AI-generated responses in a customizable brand voice.
ImageAI Content Generator
Realistic, localized, and brand-specific visuals in seconds.
Agencies
Scale social media management with AI-driven efficiency.
Franchises
Streamline social posting while keeping multi-location businesses aligned.
SaaS
Embed best-in-class social media tools directly into your platform.
White Labeling
Social Media Scheduling
Content Creation
AI Caption Generator
Easy Content Approvals
AI-Assisted Social Inbox
Reporting & Analytics
Embedded Social Media
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End-to-end social media fulfillment. Plan, create, and publish client content automatically
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The team, story, and values behind Cloud Campaign
Pricing is the highest-leverage decision most agencies make. These answers cover what social media management actually costs to deliver, how per-seat and per-workspace tools differ economically, and how to price organic social services.
Both models exist. Tools built for in-house teams typically charge per user seat, while agency-focused platforms more often charge per client brand or workspace with unlimited users. The distinction matters because it determines whether your costs grow with your team or with your client roster.
Some do, though few publish the terms. Nonprofit and education discounts are usually handled case by case rather than as a listed plan, so you have to ask. Cloud Campaign does not advertise a fixed nonprofit rate, but our sales team reviews nonprofit requests individually.
Tool cost per client should fall as you grow, not rise. The three biggest levers are moving off per-seat pricing to per-client pricing, consolidating overlapping subscriptions into one platform, and taking annual terms once volume is stable. Audit quarterly and cut anything not tied to a deliverable.
Most small businesses pay $1,000 to $3,000 a month for ongoing social media management, with solo freelancers starting near $500 and full-service agencies running $5,000 and up. Price tracks scope: number of platforms, posts per month, original photo or video, paid ads, and community management.
The difference is depth, not category. A $500 package typically covers two platforms, a modest posting cadence, templated creative, and a standard monthly report. A $2,000 package adds more platforms and posts, custom creative including video, active community management, strategy sessions, and deeper reporting against business goals.
Common practice is two to four times the underlying software cost, but markup multiples are the wrong frame. Clients buy an outcome, not a license, so price the bundled service against its value and your delivery hours. The software cost is a line in your COGS, not the basis for the price.
Most agencies price organic social as a monthly retainer tied to deliverables: posting cadence, platforms covered, community management, and reporting. The reliable method is calculating your delivery cost per client first, then pricing packages at roughly two to three times that cost so margin survives revisions and account management time.
Several agency platforms sit under $200 a month, but compare at your real team size, since per-seat pricing breaks the budget once reviewers are added. Cloud Campaign's Freelancer plan is $49 and Team is $199, both with unlimited users and the full feature set, priced per client workspace.
An agency's true delivery cost for social media combines labor hours (content creation, scheduling, engagement, approvals, reporting), software, and creative assets, divided per client. Most agencies never calculate it, fold social into blended retainers, and unknowingly run thin margins. Tracking hours per client for one month reveals the real number.
Healthy agency margins on social retainers generally run 50 to 70 percent gross, meaning delivery consumes 30 to 50 percent of the retainer. Below 40 percent, revisions and account management usually erase the profit. Margin is driven by hours per client, so efficiency work moves it faster than raising prices.
Choose a platform priced per client workspace rather than per user, so a growing team costs nothing extra. On Cloud Campaign, the Team plan at $199 covers five workspaces and additional workspaces start at $29, putting ten clients in the mid-$300s monthly with the whole team included.
The difference compounds with team size. Per-seat tools charge for every person who touches the platform, so a six-person team at $99 per seat costs $594 a month before adding client reviewers. Workspace-based tools charge by client brand instead, so team growth costs nothing and client growth is the only cost driver.
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