Both models exist. Tools built for in-house teams typically charge per user seat, while agency-focused platforms more often charge per client brand or workspace with unlimited users. The distinction matters because it determines whether your costs grow with your team or with your client roster.
Pricing pages give it away in the unit: anything listed per user, per seat, or per member scales with headcount. Anything listed per brand, per workspace, or per client scales with your roster. Some tools blend the two, bundling a few seats into each tier and charging for extras, which behaves like per-seat pricing once you outgrow the bundle, so read the fine print at your actual team size.
Per-seat pricing fits in-house marketing teams, where one brand has many collaborators and headcount maps loosely to value. Agencies invert that shape: many brands, one team. Charging an agency per seat taxes the wrong axis, which is why platforms built specifically for agencies, Cloud Campaign among them, adopted workspace pricing where each client brand is the billable unit and users are unlimited.
How is the price unit defined, and what happens at renewal if my team doubles? Do client reviewers count as users? How much does each additional brand or workspace cost, and does the per-unit price drop at volume? What features are gated behind higher tiers versus included everywhere? The answers predict your bill two years out far better than the entry price does.
Plans run $49 to $299 a month, every plan includes unlimited users and the full feature set, and additional client workspaces start between $29 and $49 a month depending on plan, with per-workspace prices reducing as you add volume. The complete structure is on the plans page.
Cloud Campaign is the white-label social media management platform built for marketing agencies. Every plan includes unlimited users and our full suite of time-saving tools, so you only pay more when you take on more clients.
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