The difference is depth, not category. A $500 package typically covers two platforms, a modest posting cadence, templated creative, and a standard monthly report. A $2,000 package adds more platforms and posts, custom creative including video, active community management, strategy sessions, and deeper reporting against business goals.
Clients often assume a $2,000 package is four times the posts of a $500 one. It rarely is. The scaling happens across five dimensions at once: platform count, posting cadence, creative depth, engagement level, and strategic involvement. A package that only scales post volume leaves you doing four times the work for four times the price, with no margin improvement and no real differentiation.
Two platforms, roughly eight to twelve posts a month, templated or lightly customized creative built from client-supplied assets, scheduled publishing, a monthly performance report, and email support. Engagement is either excluded or limited to a defined response window. This tier only works if it is genuinely productized, because custom work at $500 destroys the margin immediately.
Three or four platforms, twenty or more posts a month, custom creative including short-form video, active community management with a stated response time, a quarterly strategy session, and reporting tied to business goals rather than vanity metrics. Often an asset-gathering or content shoot cadence is included. The client is buying attention and judgment here, not only volume.
Make each tier a genuine step up in kind rather than only in quantity, so upgrading has an obvious reason. Name every deliverable in the contract, including revision limits and response windows, because unnamed expectations are where mid-tier packages lose their margin. And price each tier against its own delivery cost rather than scaling the $500 number, since the expensive components at the top are labor-intensive in ways volume is not.
The deliverables you can profitably include depend on your cost per hour of output. Agencies that automate production and approvals can put more into each tier at the same price, which is a competitive position rather than only a margin gain. Our answer on what deliverables a social media agency should provide covers the underlying list.
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