7 Sprout Social Alternatives for Growing Agencies

As an agency founder or decision-maker at a full-service digital marketing agency, you understand the delicate balance between delivering top-tier client results and maintaining healthy profit margins. 

Social media management tools are critical to your operations, but if you're currently using Sprout Social, you might be battling rising costs and scalability limitations that erode those hard-earned profits.

You're not alone. Many agencies find that while Sprout Social offers robust features, its pricing model can become unsustainable as your client roster grows. 

You're likely asking: "What are the best alternatives to Sprout Social for managing multiple client accounts?" and "How do these alternatives compare in terms of features and cost-effectiveness?"

The good news is, there are powerful Sprout Social alternatives designed with agencies in mind – solutions that offer the efficiency and scalability you need without the hefty price tag. 

This guide will help you navigate the landscape of Sprout Social competitors and find a more affordable, user-friendly solution tailored for your agency's unique needs.

Why Agencies Are Looking Beyond Sprout Social

Sprout Social has established itself as a prominent player in the social media management space, offering a wide array of features from publishing and engagement to analytics and listening. 

For individual brands or very small teams, it can be a comprehensive solution. However, for a growing marketing agency juggling multiple client accounts, several common pain points often emerge:

Prohibitive Pricing

Sprout Social's per-user and per-profile pricing model can quickly escalate costs as your agency expands. What starts as a manageable expense for a few clients can become an unsustainable drain on your budget once you hit a dozen or more. This directly impacts your profit margins.

Scalability Challenges

Adding new team members or clients often means significant jumps in your monthly subscription. This tiered pricing can hinder rapid growth, forcing agencies to make difficult choices between scaling their services and managing tool expenses.

Complexity & Learning Curve

 While powerful, Sprout Social's extensive features can lead to a steeper learning curve for new team members, impacting onboarding efficiency.

Limited Customization for Agencies

Features like robust white-labeling or streamlined client approval workflows, which are crucial for agency operations, might not be as intuitive or deeply integrated as agencies require.

These challenges highlight why many agency founders are actively seeking alternatives to Sprout Social. They’re looking for platforms that understand the unique demands of multi-client management and offer a more agency-centric approach.

Sprout Social Alternatives: A Quick Comparison

Here's a snapshot comparison of key features and considerations for Sprout Social and some of its leading alternatives, including Cloud Campaign:

Note: Pricing and features are subject to change by the respective platforms. This table provides a general overview for comparison.

Cloud Campaign: The Premier Sprout Social Alternative for Agencies

When it comes to dedicated Sprout Social alternatives built from the ground up for marketing agencies, Cloud Campaign stands out. 

It directly addresses the pain points agencies face with high-cost, inflexible platforms, offering a solution that prioritizes affordability, efficiency, and true scalability.

Here’s why Cloud Campaign is often the perfect fit for agencies managing multiple brands:

Unmatched Affordability and Scalability 

Unlike Sprout Social's per-user or per-profile charges, Cloud Campaign offers a flexible, agency-friendly pricing model that allows you to manage an unlimited number of users and workspaces, making it truly scalable as your agency grows without exponential cost increases. This means predictable budgeting and healthier margins.

True White-Labeling 

Present a seamless, professional experience to your clients. Cloud Campaign offers a comprehensive white-label social media management platform, allowing you to brand the platform as your own. This builds client trust and reinforces your agency's identity.

Streamlined Client Approvals 

Say goodbye to endless email chains. Cloud Campaign's intuitive client approval portal simplifies the content review process, saving countless hours and ensuring content goes live smoothly and on time.

Efficient Workflow for Multiple Clients 

Designed for agencies, Cloud Campaign provides dedicated workspaces for each client, centralizing their content, calendars, and analytics. This makes managing diverse campaigns incredibly efficient and reduces the risk of errors. 

You can learn more about how comprehensive social media management software can transform your agency's workflow.

Robust and Actionable Reporting 

Deliver impactful results to your clients with customizable, white-labeled reports that clearly demonstrate the ROI of your social media efforts.

Customer-Centric Support

Many agencies highlight the importance of responsive and helpful customer service, a point often raised as a challenge with larger platforms. Cloud Campaign prides itself on dedicated support tailored to agency needs.

Hear from an Agency That Made the Switch:

"Wow... Just wow! I have used Hootsuite, Loomly, Agorapulse, Buffer, Sprout Social & Crowdfire. This is by far the best social media platform (especially for agencies) that exists.

They don't gouge you on pricing, and the software outperforms all the other ten fold! Highly recommend to anyone looking for a social media management software.

The pricing, it's very fair & straightforward. Perfect for smaller agencies starting out. I would recommend this software to anyone looking to break into social media management."

This sentiment is echoed by many agency owners who value Cloud Campaign's focus on agency-specific needs, particularly when it comes to managing multiple client accounts efficiently and affordably. Check out our G2 page for more reviews.

For a more in-depth comparison against Sprout Social, check out our detailed comparison of Cloud Campaign vs. Sprout Social. And if you're ready to delve deeper into Sprout Social alternatives that deliver more for less, our comprehensive guide offers even more insights.

Other Notable Sprout Social Competitors

While Cloud Campaign offers a compelling agency-focused solution, several other Sprout Social competitors are worth considering, each with its own strengths:

Hootsuite: A long-standing player, Hootsuite is often seen as a direct alternative, particularly for large teams and high-volume scheduling. It offers strong publishing and monitoring features, along with robust analytics. Its pricing can also add up, though it might be more flexible than Sprout Social for certain setups.

Agorapulse: Known for its user-friendly interface and focus on engagement, Agorapulse offers unlimited reporting and strong social inbox management. It's often praised for its intuitive design and competitive pricing for agencies and marketing teams.

SocialPilot: A budget-friendly option, SocialPilot excels in affordable multi-account management and bulk scheduling. It's a solid choice for smaller agencies or businesses prioritizing cost-effectiveness while still needing a comprehensive feature set, including white-label reporting.

Buffer: If simplicity and cost-efficiency are your top priorities, Buffer offers a streamlined solution for scheduling and publishing. Its unique per-channel pricing can make it very affordable, though it may lack some of the advanced analytics or team collaboration features of larger platforms.

Zoho Social: Part of the larger Zoho ecosystem, Zoho Social offers a comprehensive set of social media management tools at a competitive price. It’s particularly appealing to agencies already integrated into Zoho's CRM or other business products.

Planable: Focused heavily on collaboration and content approval workflows, Planable is excellent for agencies that need to streamline their content creation and client review processes. While strong on content planning, it might offer less in terms of advanced analytics or social listening compared to others.

Making the Right Choice for Your Agency

The best Sprout Social alternative for your agency will depend on your specific needs regarding features, number of clients, team size, and budget. 

However, if you're an agency founder facing the common challenges of escalating costs, limited scalability, and a desire for a truly agency-centric tool with white-label capabilities, Cloud Campaign is designed to be your ideal solution.

By choosing a platform that aligns with your values of affordability, efficiency, and scalability, you can empower your team, impress your clients, and reclaim those vital profit margins. 

Start your free two-week trial and explore how Cloud Campaign can transform your social media management workflow and help your agency thrive.