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Free Social Media Proposal Template
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Free Social Media Proposal Template

Turn your agency's website, your client's website, and your pricing into a client-ready social media proposal in minutes. Built by Cloud Campaign, the social media platform for agencies.

Free to use · Edit every line before you send · Download as a PDF or share a client link

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How to create a social media proposal

1

Add your agency

Enter your website and the generator pulls in your logo, brand color, and how you describe your agency, so the proposal looks and sounds like you.

2

Describe the client

Add the client's website, name, and industry, then pick the goals they care about. The proposal is written around that business.

3

Set scope and pricing

Choose the platforms and services you're offering, then enter your packages or a single monthly retainer. Your prices appear exactly as you set them.

4

Edit, download, and send

Click any line to edit it. Then download the proposal as a PDF, copy the text, or send your client a shareable link.

What to include in a social media proposal

A social media proposal shows a prospective client where they stand today, what you will do about it, and what it costs. Whether they asked for a social media marketing proposal, a management proposal, or a strategy proposal, the structure is the same. The generator writes each of these sections for you, and here is what each one needs to do.

Executive summary

Two or three sentences on the outcome the client is buying. Lead with their goal, then name the plan in one line.

Where the client is today

A short read on their current social presence and the opportunity you see. This is the section that proves the proposal was written for them.

Goals and KPIs

Three or four goals, each tied to a number you will report on, such as reach, profile visits, leads, or sales from social.

Platform strategy and content pillars

Which platforms you will manage, the role each one plays, and the recurring themes you will post about. Add one example post per pillar so the client can picture the work.

Scope of services

Everything included in the retainer: strategy, content creation, community management, paid social, and reporting. Clear scope protects your margin when requests grow.

Timeline

What happens in the first 30, 60, and 90 days, from kickoff and audit through launch and optimization.

Investment

Your packages or monthly retainer, with the recommended option marked. State what is billed separately, such as ad spend.

Why your agency and next steps

Two or three reasons you are the right fit, followed by exactly what the client does to get started.

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Questions, answered

Is the social media proposal template free?

Yes. The generator is free to use with no login, and there is nothing to install. The full proposal appears as soon as it is written, and you can edit every line. Add your email address when you are ready to export it as a PDF. Built by Cloud Campaign, the social media platform for agencies.

What should a social media proposal include?

An executive summary, a read on where the client is today, goals and KPIs, platform strategy, content pillars, scope of services, a timeline, pricing, and next steps. The generator writes all of these sections from the details you enter.

Can I add my own branding and edit the proposal?

Yes. Enter your website and the generator pulls in your logo and brand color, or you can upload a logo and pick a color yourself. Once the proposal is written, click any line to edit it, and your changes carry into the PDF and the client link.

Does it work for social media management, marketing, and advertising proposals?

Yes. You choose the platforms and the services you are offering, such as strategy, content creation, community management, and paid social, and the proposal is written around that scope. The same template covers a management retainer, a marketing engagement, or a single campaign.

How do I send the proposal to my client?

Download it as a PDF, copy the text, or share a link your client can open in their browser. You can also have a copy emailed to you, so the proposal is easy to find when the client replies.

What is the difference between a social media proposal and a contract?

A proposal sells the engagement: the plan, the scope, and the price. A contract is the legal agreement that follows once the client says yes, covering terms such as payment, ownership, and cancellation. Send the proposal first, then the contract.

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