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Free Marketing Proposal Template
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Free Marketing Proposal Template for Agencies

Build a client-ready marketing proposal from your agency's website, your client's website, and your pricing. The generator writes the social media scope in full, and every line is editable so you can add the rest of your services before you send it.

Free to use · Edit every line before you send · Download as a PDF or share a client link

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How to create a marketing proposal

1

Add your agency

Enter your website and the generator pulls in your logo, brand color, and how you describe your agency, so the proposal looks and sounds like you.

2

Describe the client

Add the client's website, name, and industry, then pick the goals they care about. The proposal is written around that business.

3

Set scope and pricing

Choose the platforms and services you're offering, then enter your packages or a single monthly retainer. Your prices appear exactly as you set them.

4

Edit, download, and send

Click any line to edit it. Then download the proposal as a PDF, copy the text, or send your client a shareable link.

What to include in a marketing proposal

A marketing proposal has one job: make it easy for a prospective client to say yes. That means showing you understand their business, laying out a plan they can follow, and putting a clear price on it.

The client's situation

Open with what you learned about their business, their customers, and what is holding growth back. A proposal that starts with the client reads very differently from one that starts with your agency.

Objectives and how you will measure them

Name the business outcomes first, such as leads, sales, or bookings, then the marketing metrics that show progress toward them.

Strategy by channel

Explain the role of each channel in the plan. Social media is usually where the brand shows up most often, so the generator writes that part in detail: platforms, content pillars, and posting cadence.

Scope of services and deliverables

List what the client gets each month and what is out of scope. Be specific about volumes, such as posts per week or reports per month.

Timeline and investment

Show the first 90 days, then your packages or retainer with the recommended option marked.

Adding services beyond social media

The generator is built around social media services, which sit at the center of most agency retainers. If your proposal also covers SEO, email, paid search, or web work, click into the scope and investment sections and add those lines before you send it.

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Questions, answered

Is the marketing proposal template free?

Yes. The generator is free to use with no login, and there is nothing to install. The full proposal appears as soon as it is written, and you can edit every line. Add your email address when you are ready to export it as a PDF. Built by Cloud Campaign, the social media platform for agencies.

What should a marketing proposal include?

The client's current situation, objectives and KPIs, strategy by channel, scope of services, a timeline, pricing, and next steps. The generator writes these sections from your agency's details, the client's website, and the packages you enter.

Does it cover services other than social media?

The generator writes the social media plan in full, including platforms, content pillars, scope, and reporting. Every line of the proposal is editable, so you can add SEO, email, paid search, or web services to the scope and pricing sections before you send it.

Can I add my own branding and edit the proposal?

Yes. Enter your website and the generator pulls in your logo and brand color, or you can upload a logo and pick a color yourself. Once the proposal is written, click any line to edit it, and your changes carry into the PDF and the client link.

What is the difference between a marketing proposal and a marketing plan?

A proposal is written to win the work. It summarizes the plan, the scope, and the price for a client who has not signed yet. A marketing plan is the detailed working document you build after they sign.

How do I send the proposal to my client?

Download it as a PDF, copy the text, or share a link your client can open in their browser. You can also have a copy emailed to you, so the proposal is easy to find when the client replies.

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