White-label removes the vendor entirely: the software carries only your brand, and clients never learn who built it. Co-branded keeps both names visible, usually as a powered-by line or dual logos. The practical difference is who owns the client relationship and whether the vendor can be found and contacted directly.
Co-branding says "we use good tools." White-labeling says "this is our tool." Both are legitimate models, and choosing between them is a positioning decision rather than a feature upgrade.
Your logo appears alongside the vendor's. There is usually a powered-by line in the footer, a vendor name on the login screen or in the browser tab, and system emails arriving from the vendor's domain. Clients can identify the underlying product and, if they want, go buy it directly. Some vendors require this at lower price tiers and remove it further up.
Only your brand appears anywhere a client can see it: dashboard, approval links, reports, notification emails, and often the domain in the browser bar. The client's relationship is entirely with you. If they want to keep using the software, they keep paying you.
Co-branding is cheaper and faster to set up, and it borrows credibility from a recognizable vendor. It also lets your client price-shop you against the vendor's public rate card at any moment, which quietly caps your markup. White-labeling costs more and means you handle first-line support, but it lets you price on delivered value instead. Our answer on how much agencies should mark up white-label services covers the pricing side.
If you sell strategy and execution and the software is incidental, co-branding is fine and no client will hold it against you. If the platform is a product line in itself, or you are building recurring software revenue, partial branding undermines the whole proposition. The decision should follow your business model rather than the other way around.
White-labeling is available on the Team and Agency plans, not on Freelancer. Standard white-labeling on Team at $199 a month covers branded dashboards and client-facing surfaces. Advanced white-labeling on Agency at $299 a month adds a custom domain and agency-branded email, which closes the two places co-branding usually shows through.
Cloud Campaign is the white-label social media management platform built for marketing agencies. Every plan includes unlimited users and our full suite of time-saving tools, so you only pay more when you take on more clients.
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