What parts of a social media tool can be white-labeled?

The white-label stack, from surface to deep

Think of white-labeling as layers. The surface layer is the interface: your logo and colors on the dashboard your team and clients see. The middle layer is client touchpoints: approval links, shared reports, and the login screen carrying your brand instead of the vendor's. The deep layer is infrastructure: the platform running on your own domain and system emails sending from your agency's address, so no client interaction ever surfaces the vendor's name.

Where vendors draw the tier lines

Most platforms gate depth by plan. Interface branding tends to arrive at mid tiers; custom domains and branded email are usually top-tier features because they require per-account provisioning. When evaluating, ask specifically which layer each plan includes, and check the client-facing surfaces one by one: dashboard, approval link, report, email notification. Partial white-labeling leaks in exactly the places clients look.

How Cloud Campaign tiers it

Standard white-labeling arrives on the Team plan at $199 a month, covering branded dashboards and client-facing surfaces. Advanced white-labeling on the Agency plan at $299 a month adds the deep layer, including custom domain and email, along with paid social reporting, client migration tools, and SSO. Both plans include unlimited users. The full breakdown lives on our white-label platform page.

A question worth asking any vendor

Beyond what CAN be branded, ask what CANNOT: which emails, links, or screens will still show the vendor's name on your plan. The answer tells you whether your clients will ever see a brand that is not yours, which is the entire point of the exercise.