The Best AI Content Creation Tools For Social Media Managers

Looking for the best AI content creation tools for social media managers? In this post, we break down the most effective AI tools for social media managers.

The Best AI Content Creation Tools For Social Media Managers

Looking for the best AI content creation tools for social media managers? In this post, we’ll explore our favorite AI tools for marketing agencies to help you navigate this increasingly saturated landscape. Let’s dive in!

Categories of AI Tools For Social Media Managers

There’s no shortage of powerful tools available to streamline and automate your business, but it can be overwhelming to sift through pages of search results and reviews to find the right solution. Where do you even begin?

We’ve broken down the currently available AI content creation tools into categories to make navigating them a little easier for agencies and marketers looking to expand their stack. Click on the links below to jump to a specific topic.

Text-Based Generative AI Tools For Social Media Managers
Image-Based Generative AI Tools For Social Media Managers
Video-Based Generative AI Tools For Social Media Managers
Audio-Based Generative AI Tools For Social Media Managers

Looking for tips to improve your results using AI? Check out our post on How To Leverage AI As A Marketer and 5 Essential AI Prompting Tips For Social Media Marketing Managers to level up your AI skills!

Best Text-Based Generative AI Tools For Social Media Managers

Text-based generative AI tools are advanced artificial intelligence systems designed to create human-like text based on the input they receive.

They utilize machine learning algorithms, particularly Natural Language Processing (NLP) models, to understand and generate text ranging from simple responses to complex compositions.

These tools can be used for various applications, including writing assistance, content generation, and even engaging in conversation.

Their ability to process and produce language in a contextually appropriate manner makes them invaluable for automating tasks that require a nuanced understanding of language, such as creating social media post captions.

Here are some of our favorite text-based generative AI tools for social media managers:


ChatGPT is an AI language model developed by OpenAI that can generate human-like text based on the prompts it receives. Arguably the most popular AI tool currently, it can assist with a variety of tasks, including answering questions, providing explanations, and generating creative content by understanding and generating responses based on the context of the conversation.

ChatGPT just released its most powerful version yet, ChatGPT-4o, which can reason across audio, vision, and text in real time. This makes ChatGPT a well-rounded option for a variety of marketing tasks such as caption writing, blog post outlining, and brainstorming campaign ideas. Check out our post on How to Use AI In Content Creation for more tips!

Cloud Campaign

Cloud Campaign is a social media management platform designed for marketing agencies, helping them to efficiently manage multiple brands by automating workflows, scheduling content, and analyzing performance across various social media channels. 

Cloud Campaign comes built-in with AI caption-writing tools and powerful automation features to help agencies scale their social media services. Click here to try our FREE social media caption writing tool, CaptionAI, to see how it can transform your content workflow!


ContentShake is a platform designed to help users generate and manage content for marketing purposes. It utilizes artificial intelligence to streamline the process of content creation, optimization, and distribution. 

ContentShake aims to enhance the efficiency and effectiveness of content marketing strategies and plugs in directly with the powerful Semrush—a staple for many marketers. This makes ContentShake a fantastic choice for agencies working on SEO-focused content for their clients. Check out our post on Content Writing In The Era Of AI to learn more.

Best Image-Based Generative AI Tools For Social Media Managers

Image-based generative AI tools are sophisticated artificial intelligence systems engineered to create or manipulate visual content. 

They leverage deep learning techniques, such as Generative Adversarial Networks (GANs) or diffusion models, to produce images that range from realistic photographs to artistic representations. 

These tools can generate entirely new images from textual descriptions, modify existing images, or even blend different visual styles. 

Common applications include art creation, photo editing, entertainment, and more. They offer a powerful way to explore creative possibilities and enhance visual content without the need for traditional artistic skills. Savvy SMMs leverage these tools to create illustrative and abstract concepts quickly and at scale. 


DALL-E 3 is an advanced AI model developed by OpenAI that can generate highly detailed and creative images from textual descriptions. 

It leverages deep learning techniques to understand and visualize concepts described in text, allowing it to create unique and contextually relevant images. DALLE-3 is a good choice for images that are more abstract, illustrative, or computer generated in aesthetic terms.

Stable Diffusion

Stable Diffusion is an open-source machine-learning model that generates high-quality images from textual descriptions. 

It uses a technique called latent diffusion, which iteratively refines images in a latent space, to produce detailed and coherent visuals with the input text prompts. This makes it a great choice for more photorealistic AI generated images.

Adobe Firefly

Adobe Firefly is a generative AI tool developed by Adobe that allows users to create images, text effects, and other design elements from textual descriptions. It is integrated into Adobe's Creative Cloud suite, enabling seamless use with other Adobe applications to enhance creative workflows.

Best Video-Based Generative AI Tools For Social Media Managers

Video-based generative AI tools are cutting-edge technologies that create or modify video content using artificial intelligence. 

These tools use advanced machine learning models, such as deep neural networks, to understand and manipulate video data. 

They can generate new video sequences, alter existing footage, or synthesize realistic animations from scratch. 

Common applications include creating virtual environments, enhancing film production quality, generating training materials, and even personalizing video content for marketing. 

These tools offer significant potential in industries ranging from entertainment to education, providing dynamic and visually engaging content tailored to diverse needs.

These video content creation tools allow agencies and social media managers to scale  production significantly, especially if you don’t have a full-time video editor or freelancer on staff. 


Descript is an AI-powered software that offers advanced audio and video editing capabilities. It allows users to edit media files as easily as editing text by automatically transcribing audio to text, where cuts and alterations in the text directly modify the corresponding audio and video segments.

Descript is a fast and easy way to create video content without hiring an animator or editor, provided you have a solid script and idea for the end result.


Fliki is an AI-driven software that turns text into lifelike videos, featuring virtual avatars and synthetic voices. It allows users to create engaging multimedia presentations and educational content simply by inputting text, which the tool then animates with chosen avatars and narration. 

Fliki works really well for franchise content that can be quickly customized and rolled out to many accounts across a brand. Check out our post on How To Manage Franchise Social Media For Marketing Agencies to learn more.


Synthesia is an AI video generation platform that enables users to create professional-looking videos from text. It utilizes avatars and synthetic voices to deliver the content, making it useful for creating educational, training, and promotional videos without the need for traditional video production resources.

Synthesia also helps agencies rapidly create franchise content that can be quickly customized and posted out to many accounts across a brand.

Best Audio-Based Generative AI Tools For Social Media Managers

Audio-based generative AI tools are advanced technologies that utilize artificial intelligence to create or modify sound (text-to-speech) or use sound to create or modify content (speech-to-text).

These tools employ neural networks to understand and replicate patterns in audio data, enabling them to generate music, simulate voices, or produce sound effects. 

They can create entirely new audio tracks, mimic specific voices with high fidelity, or alter existing audio files to change their mood or style. 

Widely used in music production, film, gaming, and virtual assistants, these tools allow users to craft rich auditory experiences without needing live recordings, opening up new avenues for creativity and innovation in sound design.

With the help of AI, SMM’s can harness the power and quality of a full-service studio at a fraction of the time and cost, allowing them to create more robust content across services and new market opportunities, like podcast and radio advertising.

Speech-To-Text is an AI-powered tool that provides real-time transcription services for meetings, lectures, and conversations. It automatically transcribes spoken language into text, offers collaborative features for note-taking, and integrates with various communication platforms to enhance accessibility and productivity.


Transcribe is an AI-driven application designed to convert speech into text. It supports various audio formats and languages, allowing users to quickly transcribe recordings, interviews, and meetings. 

The software also offers features like automatic timestamps and speaker identification to streamline the transcription process, making it a great choice for agencies with customers creating rich audio or video content that can be repurposed.

Text-To-Speech is an AI-powered software that converts text into natural-sounding speech using advanced text-to-speech technology. It offers a wide range of voices and languages, enabling users to produce high-quality audio versions of articles, books, and other written content for podcasts, audiobooks, and voiceovers.


ElevenLabs is an AI platform that offers advanced voice synthesis technology, enabling users to generate realistic and expressive speech from text. It can also clone voices from short audio samples, allowing for the creation of personalized audio content in the voices of specific individuals, suitable for various applications like dubbing, audiobooks, and virtual assistants.


Speechify is an AI text-to-speech application that converts written text into spoken words, allowing users to listen to documents, books, and articles instead of reading them. It features a variety of voices and languages, making it a useful tool for individuals with reading difficulties or those who prefer auditory learning.

Music And Audio Creation                                        is an AI-driven music composition tool that enables users to create original music tracks tailored to their specific needs. It allows users to customize the mood, style, and instruments, providing a simple and intuitive interface to generate unique soundtracks for videos, games, and other multimedia projects.


Mubert is an AI-powered music generation platform that creates original, royalty-free music based on user-defined parameters such as mood, genre, and tempo. It provides a continuous stream of music that adapts in real-time, making it suitable for live events, digital content creation, and background music for various settings.


Soundraw is an AI music composition tool that allows users to generate original music pieces for their projects, such as videos, games, and podcasts. Users can customize the mood, style, and instrumentation of the music, and the software automatically composes the track without the need for manual music production skills.

Scale Your Agency’s Operations With AI Content Creation Tools

AI represents the future of technology. Agencies that leverage these powerful tools early on reap the benefits of increased productivity, revenue, and retention as they grow.

While many AI content creation tools are available, the platforms we’ve listed balance cost, features, and reliability, making them rise to the top of our list. 

Don’t be shy - give them a try! You can start with a free 2-week Cloud Campaign trial which gives you unlimited access to our ChatGPT-powered social media caption writer - click here to get started.

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