Content Writing In The Era of AI

Content writing in the era of AI has changed, but for better or worse? We dive into content writing in the era of AI to explore its benefits and pitfalls in this post.


AI’s ability to quickly generate and iterate content is transforming how content writers operate and has even made some content creators nervous out of fear that AI will replace them.

So, what does content writing in the era of AI look like? Are content writers at risk of losing their jobs to tech? Let’s dive in and find out!

What is AI content writing?

For the uninitiated, AI content writing is the use of artificial intelligence to generate text content. From a marketer's perspective, AI content writing can be a powerful tool for creating and distributing content at scale.

While AI content writing tools are plentiful, most require a subscription or credit-based service to use regularly. 

And since many existing platforms are integrating AI into their offerings, like how we integrated ChatGPT into Cloud Campaign to create CaptionAI - our AI social media caption generator.

How is AI changing the field of content writing?

AI is changing the field of content writing in many exciting ways. Here are just a few examples.


AI content writing tools can help content writers produce more content in less time. This is because AI can automate many of the time-consuming tasks involved in content writing, such as research, editing, and proofreading.

Improved quality

AI content writing tools can also help content writers improve the quality of their work. For example, AI can help to identify and correct grammatical errors, improve sentence structure, and make writing more engaging.

Better SEO

AI content writing tools can help writers optimize their content for search engines. This can lead to improved website traffic and visibility.

Personalized content

AI content writing tools can help content writers create personalized content for their target audience. This can lead to higher engagement and conversion rates.

What are the drawbacks of AI content writing?

The main allure of artificial intelligence, regardless of its application, is the time saved through automation.

However, using AI for content writing has some drawbacks worth being aware of.

Lack of creativity and originality

AI content writing tools are trained on existing data, so they can only generate content that is similar to what already exists. This can lead to a lack of creativity and originality in AI-generated content.

You can address this challenge by adjusting your prompts and generating multiple examples to make your content more unique. Check out our post on 5 Essential AI Prompting Tips for Social Media Marketing Managers for more tips.

Potential for bias

AI content writing tools can be biased, depending on the data that they are trained on. This can lead to AI-generated content that is unfair or inaccurate.

For example, if you ask an AI caption generator to write social media posts targeting mothers of toddlers, it is possible that the model includes or excludes specific demographics.

Navigate this by ensuring that your AI writing program uses an inclusive data model. Check out this post from Toptal for more information on mitigating AI bias.

Risk for plagiarism

AI content writing tools can plagiarize from existing content. If you aren't careful, this can lead to legal problems for users of AI content writing tools. 

Thankfully, there are a number of AI copywriting plagiarism detection tools available to ensure you don’t fall into this trap.

Inaccurate content or misinformation

AI content writing tools are people pleasers first. That means they can come up with some pretty compelling copy for false or misleading information. This can lead to harm to users of AI content writing tools and the public at large.

As a result, anyone using AI to create content must use due diligence to fact-check any information generated by these tools. Some AI services offer feedback loops when content is generated to help the model learn - take advantage of it!

Human laziness

While AI has undoubtedly made our lives easier, the unfortunate drawback is less oversight when fact-checking or editing AI-generated content.

Due to the abovementioned pitfalls, we’ve mentioned the need for human review and editing of AI-generated content numerous times in our AI webinars and blog posts.

Doing your due diligence in the editing and review process of AI-generated content can save you trouble down the road, especially if you’re using AI prolifically. 

How to use AI content writing tools effectively

Now that you understand the benefits and potential pitfalls of AI content writing, let’s explore how to use these tools in your workflow effectively.

Create a content strategy with AI

It’s helpful to have a content strategy before generating content using AI. Fortunately, AI can help you with some of the heavy lifting to create a strategy if you don’t have one already.

For example, you can use a free service like Google’s Bard to draft a content strategy for your brand using a prompt like this:

“brainstorm a content strategy for this brand:

Which gives you something like this:

Not a bad start when you're planning a content strategy for a new client. And as an AI quality check, we as a company engage in all of the strategies recommended. But make sure to also do your homework!

AI can also help you identify your target audience and their needs, as well as research topic ideas and generate ideas for content.

You can even have AI help you draft a content calendar!

How to write content with AI

Getting started with AI content writing has never been easier. All you need to do is find a service that fits your needs and budget, then enter your prompts, edit, and share.

New and existing Cloud Campaign customers have free and unlimited access to CaptionAI, our ChatGPT-powered social media caption generator. 

Check out our posts on CaptionAI and How to Use Social Media Caption Generators to Boost Your Social Media Strategy to get started!


The future of content writing will continue to shift as technologies like AI alleviate some of the work that goes into content creation.

However, content writers need to continue developing their creative and copywriting skills to make the most of these tools.

Ready to get started with AI content writing? Check out Cloud Campaign, our white-label social media management platform with built-in AI social media caption writing, for two weeks totally FREE!

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