5 Ways to Grow on Threads & Gain More Followers

Struggling to grow on Threads? Learn proven strategies to grow your audience on Threads with consistent content, smart engagement, and cross-promotion tips.

Threads is a dynamic platform, but knowing how to grow on Threads can feel like a guessing game for agencies and brands just starting out. You’re posting consistently, but your content isn’t converting into meaningful growth or visibility. You’re not alone. Many brands are facing similar struggles on this fast-paced network. The good news? You can transform your Threads strategy by focusing on a few key areas that go beyond just posting.

This guide is designed to help you learn how to get more followers on Threads and build an engaged audience without wasting time. We'll explore the most effective strategies to get seen on Threads and turn your efforts into tangible results.

1. Define Your Threads Strategy: It’s Not Just Another Twitter

Before you dive into content creation, you need a clear Threads strategy. The platform has a distinct vibe. It's more casual, conversational, and community-driven than its competitors. Simply repurposing content from X (formerly Twitter) won't work. To succeed, you need to create content that feels native to the platform.

Here's a simple framework to start:

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2. Master the Content Mix: How to Get Seen on Threads

Once you have your strategy in place, you can focus on the content. The right mix of content types can significantly impact your visibility and help you how to gain followers on Threads.

• Develop a Content Series: This builds anticipation and gives your audience a reason to come back. Consider a weekly series, a daily question, or a themed day.
• Create Polls and Ask Questions: With recent updates to the Threads API, you can now create polls and easily ask questions to encourage engagement. This is a powerful way to start conversations and get valuable insights from your audience. This helps you get more likes on Threads and boosts visibility.
• Share User-Generated Content (UGC): Reposting content from your followers not only provides social proof but also makes them feel valued.
• Leverage Recent Features: Meta is constantly adding new features to the platform. For the most recent updates, check out the About Meta newsroom or the HeyOrca blog's monthly Threads update for a great summary of all the latest changes.

3. Optimize for Discovery: How to Get Popular on Threads

To get your content in front of new audiences, you need to think about how people discover content on Threads.

• Use Topic Tags: A recent API update allows you to create posts with topic tags and search for posts by topic. This makes your content more discoverable and helps you find relevant conversations.
• Cross-Promote Your Threads Account: Don’t be afraid to promote your Threads profile on other social media platforms like Instagram and Facebook. Share your best Threads posts on your Instagram Stories to drive traffic to the new platform.
• Engage with Popular Accounts: Interacting with larger, relevant accounts in your industry can increase your visibility and get you in front of their audience. Brands like Netflix, Duolingo, and Wendy's have mastered this, using humor and engaging banter to interact with other brands and users, which is a great Threads strategy for growing an audience.

4. The Role of a Social Media Management Platform

For agencies, managing a growing number of client accounts on a new platform like Threads can be a major challenge. The average timeline for a brand to see meaningful growth can vary, but consistency is a non-negotiable part of the process. This is where a reliable social media management platform becomes essential.

Cloud Campaign offers a comprehensive social media management software that helps you stay on top of your Threads content. Our platform simplifies the entire workflow, from content scheduling to client approvals. You can schedule Threads posts like a pro with Cloud Campaign, ensuring your clients have a consistent presence on the platform.

Our social media scheduling tool is designed to save you time and help you maintain the consistent posting needed to achieve growth. By using a platform that’s compatible with Threads, you can automate your workflows and focus on the high-value tasks of community engagement.

5. Track Your Performance

As a new platform, the best way to determine what content performs well on Threads is to track your performance. With Cloud Campaign's social media analytics software, you can track metrics like engagement, link clicks, and post reach to understand what resonates with your audience. This data-driven approach is the secret to refining your Threads strategy and ensuring your efforts are not wasted.

For a deeper dive into how Threads compares to other platforms, read our article on Threads vs. Twitter (X): What Social Media Managers Need to Know.

Final Thoughts

Growing on Threads requires more than just showing up. It requires a smart, intentional Threads strategy.

By defining a unique brand voice, diversifying your content, and leveraging key features, you can quickly build a loyal and engaged audience. And by streamlining your workflow with a tool like Cloud Campaign, you can focus on building relationships and creating content that truly connects.

Are you ready to integrate Threads into your agency’s offerings? Sign up for a free two-week Cloud Campaign trial and start automating your clients’ Threads content today!