How to DM on Threads: The Ultimate Guide for Agency Marketers

The launch of direct messaging (DMs) on Threads is a game-changer for marketers.

Previously, Threads was a public-first platform, but with the new Threads DM feature, agencies now have a direct line to their clients' audiences, opening up new opportunities for community management and client engagement.

This new feature gives you a crucial tool for lead nurturing and building a loyal following. So, how to DM on Threads? Here’s a simple guide to help you and your clients get started.

Your Step-by-Step Guide to DM on Threads

The process of sending a DM on Threads is straightforward. The platform has introduced a new, dedicated inbox that is completely separate from Instagram's, which means all your private conversations on Threads will stay in one organized place.

1.  Locate the Message Icon: Look for a new message icon in the lower function bar of the Threads app. Tapping this will take you to your dedicated inbox.

2. Start a Conversation: From your inbox, you can start a new message and search for a specific user to send a private note.

3. Share Content: You can share a variety of content types in your Threads DM, including text, images, and links. This makes it easy to move a public conversation into a private one to share a resource, a special offer, or a personalized message.

Can I respond to DMs in Cloud Campaign?

Unfortunately, native Direct Messaging support isn't supported within Cloud Campaign due to API limitations at this time, but we do have plans to enable this feature as soon as its available.

In the meantime, you can manage Threads messages and comments in the Social Inbox tool within Cloud Campaign.

This means you won’t have to log in and out of multiple client accounts to respond to mentions and comments, still making Cloud Campaign an efficient way to manage client engagement on the platform.

If you're looking for more ways to get your audience to engaged, be sure to check out our blog post on 4 easy ways to maximize Threads engagement.

Why a Unified Inbox for DMs is a New Revenue Stream

Now that you know how to DM on Threads and how to manage the messages in a unified inbox, you can start thinking about the strategic value this feature brings to your agency. DMs are a powerful tool for building rapport and converting followers into customers, and they can be a new revenue stream for your agency.

Many agencies are already using this as an opportunity to help small and medium businesses (SMBs) win on Threads by offering community management as a premium service. Since this inbox is a new channel for conversation, it requires dedicated time to manage. This allows your agency to build out a new service offering and manage that engagement from a central hub. It's an important part of a winning Threads marketing strategy.

If you’re not yet using a scheduling tool, learn about how to schedule Threads posts like a pro. With Cloud Campaign, you'll be able to manage this new inbox from a single dashboard.

The Power of Proactive Engagement

Ultimately, the launch of a dedicated Threads DM feature is an exciting development that makes the platform a more complete tool for agencies and their clients. It allows you to move conversations from the comments section to a private, one-on-one chat. This is especially helpful for handling customer service requests, answering questions, or nurturing a lead without cluttering up the public thread. This is a crucial part of a successful Threads strategy for agencies.

Start taking advantage of the new Threads features and all the other ways Cloud Campaign can streamline your agency's social media workflow.

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