Embedded social media management puts a complete, white-labeled social platform inside another company's product, so their customers publish and report without leaving. Cloud Campaign delivers it as a customized view embedded in the partner's dashboard, backed by API integration and SSO, with no front-end build required from the partner.
Embedded social media management sits between building your own and referring customers elsewhere. The partner's customers get a full social product that looks and feels like part of the platform they already use, and the partner ships it without becoming a social media software company.
The most common shape is an embedded view: a customized instance of the Cloud Campaign platform living inside the partner's dashboard, styled and configured so it reads as a native part of their product. Around it sit API integrations for data flowing between the systems and single sign-on so a customer already logged into the partner's platform lands in the social tools without a second login. Partners choose which features to expose and design their own plans and pricing around them.
The whole point is the absence of a build. There is no interface to design, no calendar to engineer, no network integrations to maintain, and no on-call rotation for the morning Meta changes an API. This is the practical difference from an API-only vendor, where the partner still owns every pixel their customers see and the ongoing work of keeping it current.
In an embedded partnership the partner typically owns support for their own customers, since it is their product and their relationship, with Cloud Campaign reachable for escalations and questions. Commercial terms are custom to each partnership rather than a published rate, because the shape varies with the partner's scale and which features they include, so it starts with a conversation rather than a pricing page.
Madwire embedded Cloud Campaign into its Marketing 360 platform, which serves more than 15,000 small business clients, and saw adoption of its social product rise 98 percent in a single quarter. That case is the clearest picture of the model working at scale, and it illustrates the typical motivation: a marketing suite where social was the missing component.
Cloud Campaign is the white-label social media management platform built for marketing agencies. Every plan includes unlimited users and our full suite of time-saving tools, so you only pay more when you take on more clients.
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