Yes. Cloud Campaign's embedded partner program lets software companies place a white-labeled instance of its social media management platform inside their own product, connected by API and single sign-on. Partners choose which features to expose, set their own plans and pricing, and keep the customer relationship. Terms are custom per partner with no stated minimums.
Cloud Campaign serves two kinds of customers: marketing agencies who use the platform under their own brand, and software companies who embed it inside their products. The partner program is the second of those.
An embedded partnership, not a referral or affiliate arrangement. The partner gets a customized instance of the Cloud Campaign platform living inside their dashboard, styled to match their product, with API integration for provisioning and data flow and single sign-on so their customers never see a second login. The partner's customers experience it as a native feature of the partner's product.
Which features are exposed, from scheduling and approvals through the inbox and reporting. How the social product is packaged into their own plans and at what price. How deep the integration goes. These are configured per partnership rather than inherited from a fixed package.
The partner owns their customers and their first-line support, with Cloud Campaign reachable for escalations and questions. Cloud Campaign owns the platform, every social network integration, and the continuous work of keeping them current as network APIs change. Security reviews are supported by a completed SOC 2 Type II examination covering the Security trust services criteria, with the report available through the Cloud Campaign team under standard restricted-use terms.
Pricing is custom to each partner because terms vary with scale, feature scope, and integration depth, and there are no stated minimums. The common structures in the market, and how to evaluate them, are covered in white-label SaaS revenue models.
Marketing platforms, CRMs, vertical software suites, and large agency platforms where social is a visible gap, and companies already maintaining a homegrown social tool they would rather retire. Madwire is the reference partner: its Marketing 360 platform serves more than 15,000 small business clients on an embedded Cloud Campaign instance and saw a 98 percent lift in social product adoption in one quarter. Agencies looking to resell under their own brand are served by the white-label Team and Agency plans rather than the embedded program, a distinction the embedded social media management answer explains.
Cloud Campaign is the white-label social media management platform built for marketing agencies. Every plan includes unlimited users and our full suite of time-saving tools, so you only pay more when you take on more clients.
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