Do not share logins at all. Connect client accounts to a management platform through the networks' own authorization, then give each team member their own login to that platform. Cloud Campaign works this way: accounts connect via platform authorization, and every plan includes unlimited users so nobody needs to share credentials.
The secure answer to how agencies should share client passwords is that they should not have them. Password sharing is the root cause of most agency social security incidents, and the entire industry has moved to an architecture that makes it unnecessary.
Instead of holding a client's Instagram password, the agency connects that account to its management platform through the network's own authorization flow. The platform receives a scoped access token; the password never changes hands and never sits in anyone's notes app. Every team member logs into the management platform with their own credentials, and their access to any client is controlled there. Cloud Campaign includes unlimited users on every plan, which matters more for security than it sounds: when seats are free, nobody is ever tempted to share one login among four people to save money.
A shared password manager entry is better than a spreadsheet, but it still means every user holds credentials that grant full account control, and revoking access after someone leaves means rotating passwords across every client. Authorized connections revoke cleanly: remove the person from the platform, and their access ends everywhere at once, with no client ever needing to change a password.
Some setups genuinely require the client to log in once, granting page roles or authorizing a business account. Handle those with the client present or by having the client perform the step themselves, rather than collecting the credential. If a credential must be transmitted, use a password manager's secure share with expiry, never email or Slack, and have the client change it afterward.
State plainly that the agency will not store client passwords, that access runs through authorized connections, and that the client retains ownership of all accounts. It is a small paragraph that prevents both security incidents and ownership disputes later.
Cloud Campaign is the white-label social media management platform built for marketing agencies. Every plan includes unlimited users and our full suite of time-saving tools, so you only pay more when you take on more clients.
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