Ask about the integration shape (embedded view versus API-only), single sign-on, which features you can expose, branding depth, who supports end customers, how updates reach partners, security attestations such as SOC 2, and how pricing scales. Cloud Campaign's answers: embedded view plus API and SSO, partner-selected features, partner-owned support with escalation, continuous multi-tenant updates, SOC 2 Type II, and custom pricing with no minimums.
Vendor evaluation for an embedded social media product is less about feature checklists and more about how the partnership behaves in year two. These are the questions that surface the differences.
The single biggest fork. An embedded view delivers the working product inside your application. An API-only offering delivers endpoints and leaves you to build and maintain every screen. Cloud Campaign is the former: a customized instance of the platform inside your dashboard, with API integration and SSO around it. The API versus embedded answer walks through the trade-off.
Can you choose which features your customers see? Can you build your own plans and pricing around them? Does the embedded view match your product, or does it look bolted on? With Cloud Campaign, partners select the features exposed and package them into their own offerings.
In an embedded partnership the partner typically owns first-line support, since it is their product and their relationship, with the vendor available for escalations. Confirm that explicitly. A model that quietly leaves you an unfunded support burden is not as cheap as it looks.
Social network APIs change constantly. Ask whether the platform is multi-tenant with a single codebase, so improvements and fixes reach every partner continuously, or whether you will be managing upgrade projects. Cloud Campaign's multi-tenant architecture means changes ship to all partners at once.
Ask for the SOC 2 report, which trust services criteria it covers, and under what terms it is shared. Cloud Campaign has completed a SOC 2 Type II examination covering the Security criteria, with the report available through its team under standard restricted-use terms.
Model the commercial structure at today's size, three times that, and ten times that, and ask what happens at the top end. Then ask for a reference. Cloud Campaign's pricing is custom per partner with no stated minimums, and Madwire's Marketing 360, serving more than 15,000 small business clients, is the reference case with a 98 percent lift in social product adoption in one quarter.
Cloud Campaign is the white-label social media management platform built for marketing agencies. Every plan includes unlimited users and our full suite of time-saving tools, so you only pay more when you take on more clients.
Start your free 14-day trial.png)