Where Do You Find Social Media Marketing Clients?
July 9, 2021
5 min read
CONTENTS

Social media marketing becomes a more and more complex field as new social networks grow in popularity and others fall out of favor. Every business will leverage these social media platforms differently — using some of them for paid advertising only, others for organic content, and a large number of them with a hybrid approach. If you’re scaling a new, blossoming social media agency, it can be hard to identify the right clients for your business. And, if you’re an established social media marketing agency, you’re always looking for effective ways to acquire new, better clients.
In this post, we’ll go over everything from finding the ideal social media marketing clients to ensuring an easy onboarding process to building a long, prosperous relationship.
Set up a client checklist or questionnaire
Client acquisition is the hardest part of nearly any business. Truly understanding your client base and the service you provide for them will help you reach them. Whether you first find clients through inbound marketing efforts only, outbound only, referrals, or a hybrid approach, you will then need to better understand what they expect to see from working with your business. Building a simple client checklist or questionnaire can ensure you and the client are on the same page once they’ve already given you their contact information, generally understand your agency, and want to learn more.
The client questionnaire should be framed as a collaborative document to be used between your agency and your prospective client. The questionnaire shouldn’t be too invasive for your prospective client but it should help you get the large questions out of the way early and make sure you would both benefit from the relationship. If you were only offering organic social media management but the lead you were working with was looking for paid ads management, it would be better to learn that early in the sales cycle.
Go over pricing and services with a proposal template
After learning from a prospective client based on the client checklist or questionnaire and a sales call or two, you can assess the best working relationship. Because of such varying levels of service provided by most social media marketing agencies, it’s normally best to keep a somewhat flexible pricing structure. But, creating a template for proposals and pricing can help you standardize this part of the client negotiation process.
The template can help you quickly spin up a quote for a prospective client and make small changes to the proposal to make it fit their specific needs. For instance, you can create a standard pricing structure and determine a certain level of “standard” service that you provide. But, the level of interaction and time required to manage a client who wants to post 50 times/week vs. a client who wants to post 2 times/week is vastly different. You can also leverage a marketing agency contract template once the client is ready to start working with you.
The agency-client relationship will always be a collaborative one. While going through the entire sales process, make sure your agency is able to meet the top requirements for the client — this will ensure a long-lasting business relationship.
Establish a client onboarding process
A highly communicative sales process will naturally lead to a more seamless client onboarding process. Put together content to help the client easily understand what they can expect from working with you moving forward and how they can get the most value out of your agency. Set up a regular cadence for agency-client check-ins, whether it be once a week or once a quarter.
Follow this client onboarding process to a T for the first week or so, at least. If you’re a larger agency, you can segment the depth of client onboarding depending on the size of the client you’ll be working with. For instance, you could provide 24/7 access to an account manager for some of your larger clients in order to improve customer loyalty and ensure they stick around. For smaller agencies or individual social media management freelancers, content and automation during the client onboarding process will be crucial for showing value to clients without too much time commitment.

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