7 Best Hootsuite Alternatives in 2025

Hootsuite is a household name in social media management, used by businesses of all sizes to schedule content, monitor engagement, and analyze performance. However, as pricing continues to rise and the platform becomes increasingly complex, many businesses and agencies are searching for more agile, affordable, or specialized alternatives.

If you're one of them, you're in the right place. We've compiled a list of the 7 best Hootsuite alternatives in 2025. And topping that list? Cloud Campaign.

1. Cloud Campaign (Best for Agencies)

Why it’s better: Purpose-built for marketing agencies, Cloud Campaign offers robust scheduling, client reporting, and white-label features that Hootsuite lacks or charges extra for. It supports all major social platforms, provides scalable client workspaces, and makes automation easy with content recycling and bulk scheduling.

Key Features:

• Unlimited user seats at no additional cost per user
• White-labeled dashboards and reports
• Automated client reporting with customizable branding
• Evergreen content queues and bulk post scheduling
• Robust media library and content categorization
• Team collaboration tools with client access controls
• No additional cost for extra users — unlimited team seats included
• Supports Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, Pinterest, and Google Business

Best for: Marketing agencies and multi-client teams

2. Buffer

Why it’s a good Hootsuite alternative: Buffer is intuitive and affordable for individuals and small teams. Its clean UI makes scheduling across multiple platforms simple and efficient. While it lacks advanced analytics and team workflows, it’s ideal for quick deployment and daily content management.

Key Features:

• Queue-based content scheduling
• Basic engagement and analytics tools
• Built-in AI assistant for copy suggestions
• Browser extension and mobile app for on-the-go publishing
• Supports Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok

Best for: Freelancers, small businesses, and startups

3. Sprout Social

Why it’s a good Hootsuite alternative: Sprout Social delivers enterprise-grade features with a focus on smart reporting, social listening, and customer engagement. Though priced at a premium, it’s packed with tools to execute and optimize complex social strategies.

Key Features:

• Unified Smart Inbox for engagement tracking
• Deep analytics and custom report generation
• Post performance prediction and optimal send time suggestions
• Social listening and sentiment analysis
• Supports Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube

Best for: Enterprises and brands focused on analytics

4. Sendible

Why it’s a good Hootsuite alternative: Sendible is a top pick for agencies due to its white-label features, client dashboards, and comprehensive publishing tools. It also includes content suggestions and integrates with blogging platforms like WordPress and Medium.

Key Features:

• Multi-platform publishing with queues and scheduling
• Priority inbox and client approval workflows
• White-label client dashboards and email reports
• Integrations with Canva, Google Drive, and Dropbox
• Supports Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, TikTok, and Google Business

Best for: Agencies and consultants managing client content

5. Zoho Social

Why it’s a good Hootsuite alternative: Part of the Zoho suite, this platform integrates seamlessly with Zoho CRM and offers solid scheduling, analytics, and monitoring at a low cost. It’s ideal for businesses that are already invested in Zoho’s ecosystem.

Key Features:

• Real-time monitoring dashboards
• CRM and email marketing integration
• Publishing calendar with drag-and-drop interface
• Team roles and access controls
• Supports Facebook, Instagram, Twitter, LinkedIn, and YouTube

Best for: Small to mid-sized businesses using Zoho apps

6. Later

Why it’s a good Hootsuite alternative: Initially Instagram-first, Later has grown into a multi-platform visual planner. It’s perfect for brands focused on visual storytelling and creative campaign planning. Its visual calendar and media management tools are a standout.

Key Features:

• Visual drag-and-drop content calendar
• Hashtag suggestions and first comment scheduling
• Instagram grid preview and link-in-bio tool
• Built-in media library and analytics for visual content
• Supports Instagram, Facebook, Twitter, Pinterest, LinkedIn, TikTok, and YouTube

Best for: Visual brands, influencers, and ecommerce

7. SocialPilot

Why it’s a good Hootsuite alternative: SocialPilot delivers excellent value for money, offering most of Hootsuite’s features at a fraction of the price. It’s especially useful for teams managing many accounts without the overhead of an enterprise tool.

Key Features:

• Bulk scheduling and content queue management
• Client management features with approval workflows
• Post boosting for Facebook Ads
• Team collaboration with user roles
• Supports Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, and Google Business

Best for: Budget-conscious teams and SMBs

Final Thoughts

While Hootsuite remains a dominant name in the industry, it’s no longer the only option — nor the most cost-effective or specialized. Businesses and agencies today have unique needs: white-label reporting, bulk scheduling, multi-client workspaces, and automation tools that are either expensive add-ons or absent entirely in Hootsuite.

That’s why Cloud Campaign stands out as the #1 Hootsuite alternative. Its deep focus on serving agencies means it doesn’t just offer parity with Hootsuite — it surpasses it in areas that matter most to marketers. From client-ready branding to evergreen automation and advanced team collaboration, Cloud Campaign is a future-proof platform that scales with your business. One of its most attractive advantages is its pricing model: unlike Hootsuite and many competitors, Cloud Campaign does not charge per additional user seat, making it far more affordable for growing teams and agencies.

Whether you're a team of two or twenty, you pay the same — and every team member gets full access to collaborate, manage clients, and streamline workflows. Whether you’re managing three brands or thirty, Cloud Campaign’s streamlined interface, white-labeled features, and scalable pricing structure make it the smarter, more strategic choice.

If you’re an agency, consultant, or marketing team lead, now is the perfect time to rethink your social media stack — and give Cloud Campaign the attention it deserves.