With retail struggling in light of CoVID-19, one might think that e-commerce is currently king – and while there’s some truth to that, it is not entirely accurate. CoVID-19 has brought with it a devastating hit to our economy, and inevitably, consumers are more concerned about the future and are spending less on “nice-to-haves” – those items we don’t typically need, but want.
As a marketing agency, it’s imperative that the businesses you support do well, so it’s worth taking a look at the current demand for their product offerings. When spending time and money acquiring new customers, it’s a good idea to look at macro trends since the stability of an industry could have a drastic secondary impact on your agency later. We thought we’d do some of the heavy lifting and outline some industries where you may find surprising new business right now – industries that are thriving despite the global pandemic.
Unsurprisingly, products directly related to health and safety are doing extremely well; with Disposable Glove and Cough & Cold producers seeing a demand increase of 670%. Though others - some you may not have considered - are also doing very well. From Bread Machines to Weight Training, to Dog Food, there are other niches that seem to be doing better than expected in light of CoVID-19.
In this list below, we’ve highlighted specific categories that have seen above-normal demand in the last few months. We’d love to see what you think, and if any of these industries surprise you, too!
While there certainly seems to be a theme amongst these industires, (whether it's health and safety, survival, or fitness), the order isn't exactly what we'd expect. A 652% increase in Bread Machines compared with just a 182% increase in Health Monitors, for example, seems surprising at first glance. Then again, 2020 has been full of surprises thus far!
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