August 2025 Social Media Holidays & Observations

As the summer heats up and back-to-school season approaches, August offers a unique blend of fun, awareness, and appreciation days perfect for your social media content calendar. From honoring our furry friends to celebrating delicious treats, there's something for every brand to engage with their audience.

This guide will help marketing agencies like yours plan engaging content, connect with your audience, and stay relevant throughout the month.

Need some extra help planning your August 2025 social media holiday and observation posts? Our 2025 Social Media Calendar is packed full of tips and resources to help you save time while staying ahead!

Month-Long Observances:

• Admit You're Happy Month (#AdmitYoureHappyMonth)
• American Artist Appreciation Month (#AmericanArtistAppreciationMonth)
• Black Business Month (#BlackBusinessMonth)
• Cataract Awareness Month (#CataractAwarenessMonth)
• Children's Eye Health and Safety Awareness Month (#ChildrensEyeHealth)
• National Dog Month (#NationalDogMonth)
• National Eat Dessert First Month (#EatDessertFirstMonth)
• National Eye Exam Month (#NationalEyeExamMonth)
• National Goat Cheese Month (#NationalGoatCheeseMonth)
• National Golf Month (#NationalGolfMonth)
• National Immunization Awareness Month (#NationalImmunizationAwarenessMonth)
• National Inventors Month (#NationalInventorsMonth)
• National Napping Month (#NationalNappingMonth)
• National Panini Month (#NationalPaniniMonth)
• National Parks Month (#NationalParksMonth)
• National Publish Your eBook Month (#PublishYourEBookMonth)
• National Sandwich Month (#NationalSandwichMonth)
• National Wellness Month (#NationalWellnessMonth)
• Professional Speakers Month (#ProfessionalSpeakersMonth)
• Psoriasis Awareness Month (#PsoriasisAwarenessMonth)
• Romance Awareness Month (#RomanceAwarenessMonth)
• Water Quality Month (#WaterQualityMonth)

Key Daily Dates in August:

• August 1: National Girlfriends Day (#NationalGirlfriendsDay), World Wide Web Day (#WorldWideWebDay), International Beer Day (First Friday in August) (#InternationalBeerDay)
• August 2: National Ice Cream Sandwich Day (#NationalIceCreamSandwichDay)
• August 3: National Watermelon Day (#NationalWatermelonDay), National Friendship Day (#NationalFriendshipDay), American Family Day (First Sunday in August, Arizona) (#AmericanFamilyDay)
• August 4: National Chocolate Chip Cookie Day (#ChocolateChipCookieDay), U.S. Coast Guard Birthday (#USCoastGuardBirthday)
• August 6: National Wiggle Your Toes Day (#WiggleYourToesDay), Hiroshima Day (#HiroshimaDay)
• August 7: Purple Heart Day (#PurpleHeartDay), National Lighthouse Day (#NationalLighthouseDay)
• August 8: International Cat Day (#InternationalCatDay), National Pickleball Day (#NationalPickleballDay)
• August 9: National Book Lovers Day (#NationalBookLoversDay), International Day of the World's Indigenous People (#IndigenousPeoplesDay)
• August 10: Lazy Day (#LazyDay), National Spoil Your Dog Day (#SpoilYourDogDay)
• August 12: International Youth Day (#InternationalYouthDay), National Vinyl Record Day (#NationalVinylRecordDay), World Elephant Day (#WorldElephantDay)
• August 13: National Left-Handers Day (#LeftHandersDay), National Prosecco Day (#NationalProseccoDay)
• August 14: World Lizard Day (#WorldLizardDay)
• August 15: National Relaxation Day (#NationalRelaxationDay), Hawaii Statehood Day (#HawaiiStatehoodDay)
• August 16: National Roller Coaster Day (#NationalRollerCoasterDay), National Rum Day (#NationalRumDay), Bennington Battle Day (Vermont) (#BenningtonBattleDay)
• August 17: National Thrift Shop Day (#NationalThriftShopDay), National Black Cat Appreciation Day (#BlackCatAppreciationDay), National Senior Citizens Day (#SeniorCitizensDay)
• August 18: National Fajita Day (#NationalFajitaDay), Serendipity Day (#SerendipityDay)
• August 19: National Aviation Day (#NationalAviationDay), World Photography Day (#WorldPhotographyDay), World Humanitarian Day (#WorldHumanitarianDay)
• August 20: National Radio Day (#NationalRadioDay), World Mosquito Day (#WorldMosquitoDay)
• August 22: National Tooth Fairy Day (#NationalToothFairyDay), World Plant Milk Day (#WorldPlantMilkDay)
• August 23: National Sponge Cake Day (#NationalSpongeCakeDay), International Day for the Remembrance of the Slave Trade and its Abolition (#SlaveTradeRemembrance)
• August 24: National Waffle Day (#NationalWaffleDay), International Strange Music Day (#StrangeMusicDay)
• August 25: National Kiss and Make Up Day (#KissAndMakeUpDay), National Park Service Founders Day (#NationalParkServiceFoundersDay)
• August 26: Women's Equality Day (#WomensEqualityDay), National Dog Day (#NationalDogDay)
• August 27: National Just Because Day (#NationalJustBecauseDay), Lyndon Baines Johnson Day (Texas) (#LBJDay)
• August 28: Rainbow Bridge Remembrance Day (#RainbowBridgeRemembranceDay), Bow Tie Day (#BowTieDay)
• August 29: National Lemon Juice Day (#NationalLemonJuiceDay), International Day Against Nuclear Tests (#NuclearTestsDay)
• August 30: National Beach Day (#NationalBeachDay), College Colors Day (#CollegeColorsDay)
• August 31: International Overdose Awareness Day (#OverdoseAwarenessDay), Eat Outside Day (#EatOutsideDay)

Pro Tips for August Content:

• Embrace the Summer Send-Off: Capitalize on the last days of summer with content related to outdoor activities, vacations, and summer treats.
• Back-to-School Buzz: If your audience includes students or parents, start planning content around back-to-school themes, supplies, and routines.
• Leverage Awareness Days: Use month-long and daily observances to share educational content, promote relevant products/services, or highlight your brand's values.
• User-Generated Content: Encourage your audience to share their August experiences related to holidays like National Dog Month or National Beach Day, and re-share their content (with permission!).
• Plan for Labor Day (September): August is a great time to start teasing and planning for Labor Day promotions and content, which is just around the corner in September.

Incorporating these observances into your social media strategy can enhance engagement and showcase your brand's awareness of global events. For a comprehensive list of August social media holidays and observances, visit National Today.

Looking for more content inspiration? Check out our article on Using AI in Content Creation to streamline your social media strategy!