Attribution comes from working inside a platform where every person has a named login and content moves through recorded approval steps, rather than from shared credentials that make everyone anonymous. The approval trail is the practical record: who drafted, who approved, and when it published.
The question behind this one is usually a specific incident: something published that should not have, and nobody can say who did it. That ambiguity is almost always a symptom of shared credentials, and it is the strongest practical argument for individual logins.
When five people use one account, the record shows the account, not the person. No amount of after-the-fact investigation recovers what the system never captured. Individual logins fix this at the source: every action is associated with a person from the moment it happens, which is what makes any later review possible.
For most agencies, the practical answer to who posted what is the approval workflow. Content is drafted by someone, reviewed and approved by someone else, and published on a schedule, and each of those steps is attached to a named user. That chain answers the accountability question in the case that matters most, which is content going out that a client did not expect. Cloud Campaign includes approval workflows on every plan and unlimited users, so routing everything through a recorded review step costs nothing and gives every post a documented path.
Three practices cover what tooling alone will not. Give every person their own login without exception, including contractors and clients. Route everything through approvals rather than allowing a fast path around them, since the fast path is what gets used on the day something goes wrong. And keep client-side records of what was approved and by whom, which resolves the different and more common dispute where a client says they never signed off on something.
Reconstruct from the approval record and the platform's own activity view, correct the content, tell the client, and then fix the structural gap that allowed an unattributed action. If the honest answer is that the record does not show who did it, that finding is itself the action item, and it usually points at a permissions model that needs tightening.
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