White Label SaaS Marketplaces: How to Sell Software as Your Own

In today’s digital world, every business is looking for a way to add value and diversify its revenue streams. For agencies, consultants, and service providers, one of the most powerful ways to do this is by offering software as a service.

But what if you don’t have the resources to build your own?

That’s where a white label SaaS marketplace comes in. It provides a quick and affordable way to launch new products, enhance your service offerings, and boost your brand authority by selling existing software under your own name.

This guide will walk you through everything you need to know about this business model.

What is a White Label SaaS Marketplace?

A white label SaaS marketplace is a platform where you can find and license various software products to resell to your own clients.

You get the software, the provider handles the maintenance and updates, and you get the credit. Essentially, you're becoming a software reseller, but with the added benefit of being able to apply your own branding.

This is a powerful business model because it allows you to bundle high-demand software with your core services, creating a more comprehensive solution for your clients.

Whether you’re a digital marketing agency or an IT provider, a white label SaaS marketplace enables you to control the customer relationship and build your brand. To learn more about this concept, check out our guide on what is white label software.

Understanding White Label SaaS Platforms

At its core, a white label SaaS platform is about rebranding and reselling. Unlike a simple referral program, where you'd send a client to another company's website, a white label SaaS platform allows you to put your logo on the software itself.

You get a fully branded version of the product, which your clients can log into from a custom URL. This strengthens your brand and makes your business look more professional and established.

The provider handles the heavy lifting, including hosting, security, and customer support. This allows you to focus on what you do best: serving your clients. For a deeper dive, read about the saas reseller business model explained.

Use Cases for White Label SaaS

A white label SaaS marketplace provides a way for a wide variety of businesses to add new revenue streams. Here are some of the most common use cases:

• Digital Marketing Agencies: Bundle SEO, social media management, reputation tracking, and analytics tools into one branded platform for clients. For example, Cloud Campaign offers an embedded social media tool that you can offer as your own.
• Managed Service Providers (MSPs): Offer cloud storage, cybersecurity, and IT productivity tools under your own brand as part of a managed tech package.
• Telecom Providers: Sell branded internet security, cloud backup, and productivity apps alongside core telecom services.
• E-Commerce Consultants: Provide clients with inventory management, product listing tools, and analytics software within a branded hub.

The Key Advantages of White Label SaaS Products

Adopting a white label SaaS platform offers significant benefits for your business.

1. New Revenue Streams: Selling white label SaaS products allows you to add a recurring revenue stream, increasing your average client value and business stability.
2. Boost Your Brand: When you sell software under your brand, you establish yourself as a technology provider, not just a service provider. This increases your authority and makes you more competitive.
3. Client Retention: When clients rely on your platform for their daily operations, they're less likely to leave. This makes your client base stickier and improves long-term retention.
4. No Development Costs: You get to sell a fully developed, battle-tested software solution without spending time or money on building it yourself. The provider handles all the costly development, maintenance, and updates. To learn more about the benefits, read our post on the top 5 advantages of white label SaaS software.

How to Select a White Label SaaS Marketplace

Choosing the right white label SaaS marketplace is a critical decision. You need to find a partner that aligns with your business goals and provides the tools you need.

Key Factors to Consider

• Customization: Look for a solution that allows you to fully customize the branding, including the logo, colors, and domain.
• Pricing: Understand the pricing model. Some platforms charge a flat fee, while others take a percentage of your sales. You need a model that helps your business scale. For help with this, read our post on how to price white label SaaS.
• Support: Make sure the provider offers reliable support, not just for you but for your clients.
• Integrations: Look for a platform that integrates with the other tools you and your clients already use.

A List of White Label SaaS Marketplaces

Here are a few examples of white label marketplaces and white label saas software providers:

• Cloud Campaign: A comprehensive social media management platform designed for marketing agencies and a great example of a white label SaaS platform for digital marketing.
• AppDirect: A digital commerce platform that helps companies build, launch, and manage their own marketplaces for various software and IT services.
• CloudBlue: Offers a cloud monetization platform that enables service providers to sell and manage a wide range of cloud services.
• PartnerStack: A partner relationship management (PRM) platform that helps businesses manage and scale their partner programs, including reselling.

The Path to Growth

Becoming a white label SaaS reseller is a smart strategy for agencies and service providers looking to grow. It allows you to expand your offerings, create new revenue streams, and build a more robust brand. To learn more about this model, check out our guide on how to use white-label SaaS to scale your agency.