In this post I’ll be discussing infographics, and why you need to be using them to grow your business. And to lead by example, I’ll be doing so with – you guessed it – infographics!
If you read the bullet points above, congratulations! You make up a very small portion of the population with impeccable patience and a quenchless thirst for knowledge. If you didn’t read it, don’t worry – I wouldn’t have either!
Step 1: Determine your GOALS – the majority of individuals who will look at your infographic will only be doing so for a very short period of time, so determine exactly what it is you’d like them to take away from it.
Step 2: Collect DATA that supports your goals – the data will be the meat and potatoes of your infographic, so be sure to do your research and select snippets of information that resonate with your goals.
Step 3: VISUALIZE the data – Now is the time to make sure the data you are presenting can be made visual. Statistics are a great example of this; they are uncomplicated (generally) and can be illustrated with all kinds of pictures, graphs and unique lettering.
Step 4: Determine the best LAYOUT – Take a look at examples of similar infographics online to help determine the best way to lay out your visuals. A title will be key, so don’t forget that!
Step 5: BRAND your infographic – In creating an infographic, you are building the perfect shareable content that will add value to your potential customers. Make sure your infographics are branded with your logo and company colors!
Step 6: SHARE it with the world – Finally, be sure to share your infographic! Social media is the perfect place for this, but don’t just stop at Facebook, Twitter and Instagram. LinkedIn and Pinterest are also great places to post your content!
Are you currently using infographics to promote your business and be a thought leader in your industry? Share them with us on Facebook, Instagram, Twitter or LinkedIn – we’d love to see!
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