You’re working hard to win new business, and spending significant time, money and energy advertising your Agency’s service offering. While you can’t control external factors that may be impacting your client’s business, (and thus the longevity of their commercial relationship with you), there are steps you can take to maximize their loyalty and improve your Lifetime Customer Value.
I discussed the importance of measuring Lifetime Customer Value in this previous post, “Metrics: Which Should You Be Tracking?”, but in short, you’ll want to ensure that you are earning as much revenue as you can from every client that you do business with. Closing recurring revenue is far more exciting than a one-time deal, as it ensures a steady cash flow and opens doors to scale your business very quickly!
So, what are some steps you can take to earn this recurring revenue and improve customer loyalty for your agency?
If you’re struggling to stay on top of communicating with your clients, or are feeling swamped juggling their reports and posts, chat to the team at Cloud Campaign about how we can better serve you! Chat to our team directly through our website, or find us on Facebook, Instagram, Twitter or LinkedIn. We are always here to help!
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