There is so much more to branding than just a sharp logo and great color scheme. Sure, the logo may be the first thing that people think of when they hear your brand name, but there’s psychological evidence that shows your brand's success is based more on how people feel than just what they see.
Think about Nike. Their trademark “swoosh” may not actually make people run faster or lift heavier but somehow, through their brand, they give their customers the feeling that they can. The power of Nike’s brand has customers coming back for more, and while their shoes might just be shoes, their brand’s competitive advantage all over the world lets them charge a sizable premium.
Other brands have successfully done this too; for example, just seeing the "Tiffany Blue" color immediately makes people think of “romance”, and much to Tiffany’s advantage, you can’t put a price on love.
So, how are you supposed to achieve this kind of brand differentiation and customer loyalty?
Here are our top 5 tips:
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