How Concrete & Palm Scaled Community Management With Cloud Campaign

For many agencies, scaling their business means hiring more people. 

But for Kathryn Thieken, the founder of social media marketing agency Concrete & Palm, growth meant finding a better way to work. 

As her client list expanded, she quickly realized that managing their digital communities was becoming a major bottleneck.

This case study shows how Concrete & Palm streamlined its workflow with Cloud Campaign, allowing the agency to scale its business and serve its clients more efficiently than ever before.

The Challenge: The Mess of Community Management

Kathryn’s agency prides itself on its white-glove service, but as they grew, her team was spending too much time on client-facing tasks that took them away from their core work. One of the biggest pain points was community management.

“We were using three separate platforms to do one job,” Kathryn said. 

“For our clients, we needed to be able to jump on and respond to their comments and messages quickly, but it was a mess. We had to log in and out of different accounts every day, which took up so much time.”

Kathryn needed a solution that would streamline her team's workflow and allow them to take on more clients without the added operational strain.

The Solution: A Unified Social Inbox

Kathryn found her solution in Cloud Campaign’s unified Social Inbox. The platform allowed her team to see and respond to all of a client’s comments and messages across different platforms from a single dashboard. 

This eliminated the need to log in and out of multiple accounts, freeing up her team to focus on more strategic work.

The Social Inbox was the initial feature that sold Kathryn on Cloud Campaign, but she quickly discovered how valuable the other tools were. The platform’s comprehensive content calendar and streamlined client approval system helped her team further centralize their workflow.

The Results: Scaling with Confidence

By using Cloud Campaign, Concrete & Palm was able to dramatically reduce the time spent on community management and client communication. The efficiency gains allowed the team to take on more clients without adding operational strain.

The unified Social Inbox also helped them improve their client relationships. With all client conversations in one place, they were able to respond promptly and professionally, a key factor for client satisfaction and retention. 

Cloud Campaign allowed them to build a system for growth and scale their business with confidence.

Why Cloud Campaign?

• Streamlined Community Management: Concrete & Palm eliminated the need to log in and out of multiple accounts by managing all of their client's messages and comments from a single, unified inbox.
• Unified Dashboard: The all-in-one platform provides a central hub for all client work, from content planning to client approvals and reporting.
• Improved Client Communication: The unified inbox allows the team to respond promptly to client messages, building trust and strengthening relationships.
• Scale with Confidence: By streamlining their workflows, Concrete & Palm was able to take on more clients without sacrificing the quality of their service.

“The Social Inbox was why we chose Cloud Campaign in the first place,” Kathryn said. 

“It was a pain point that we had from day one. I tell everyone that this tool is a huge time-saver and that it will help them grow their agency.”

Ready to scale your business like Concrete & Palm? Start a free trial of Cloud Campaign to see how a unified dashboard can help you save time and grow your agency.