3 Tips For Organic Marketing Growth During An Economic Downturn

With economic turmoil upon us and with hundreds of thousands of businesses feeling the impact of CoVID-19, it's more important than ever to use organic growth strategies to strengthen your own business - and your clients'. In our last post, we took a look at how you can use Paid Search to help scale your agency QUICKLY, but with respect to the fact that you may be cutting back on expenses right now, we thought it would be a great time to dive into how you can grow organically online and pick up some great new customers along the way!

Scaling your business organically is no easy feat, and ultimately takes significant time and effort. With that said though, it is just as important (if not more important) than scaling your business with paid leads. While paid strategies can work quickly, as soon as you stop paying, your visibility and traction disappear – so having an organic reach is fundamental to sustaining the growth of your business. Not to mention, organic growth can be done at no cost to you!

In this industry we see a lot of techniques that work and a lot that don't. So, with that in mind, here are our 3 favorite ways that we see agencies successfully growing organically:

  1. Use FRESH CONTENT to find customers

Creating new content regularly is not only a great way to climb Google’s search ranking ladder, but also an awesome way to tell your potential customers what you’re about! Try posting regular blogs about trending news in your niche, or tell the world about changes within your agency! Whatever it is, be sure to post regularly and keep your website up to date with fresh material. As a rule of thumb, try posting fresh content on a weekly basis - though, the more the better!

  • Use KEYWORDS strategically

A piece of content is only as good as its keywords. Understanding what is trending or what your customers pain points might be can really help you tailor the keywords that you use. If you’re stuck, take a look at Google Adwords’ Keyword Planner!

  • Use SOCIAL MEDIA to your advantage

Social Media is the perfect way to connect those that already love you with those that need you! Try out a giveaway to get your current customers bringing other businesses to your door. With CoVID-19 especially, customers appreciate you letting them know where you are at, what you're doing and how you are doing. Try using this time to connect authentically with your audience, and win their hearts and minds in the process! If you're anything like us, you've been seeing an up-tick in your screen time for the past few days. With so many of us quarantined behind closed doors for the foreseeable future, it goes without saying that we will be spending more time than usual on social media - so as a scaling agency you can absolutely use this to your advantage.

If you've used these techniques or had success growing organically in other ways - let us know! And please don't hesitate to reach out to our team if we can help you or your business in these trying times. If you hadn't seen our new pricing yet, we've got a new freelancer plan available for just $39/month - so if you'd like help scaling your business, contact us for a free demo and we'll show you what we can do!

We’re always here to help, so go on… ping us a message on Facebook, Instagram, Twitter or LinkedIn!

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